PROTECTING IDEAS
There are four ways to protect ideas: Patents, Trademarks, Copyrights & Trade Secrets.
A. PATENTS
If the essence of your idea resides in both structure and function and
your idea involves a machine, manufacture, composition of matter, process or an
improvement of one of these, then you can file for a UTILITY patent. Utility patents
require a patent application be filed with the U.S. Patent & Trademark Office (USPTO)
with a detailed written description, usually including drawings, of how to make and use
the invention and with "claims" which legally define the subject matter your
invention. An Examiner in the USPTO will then examine your patent application for novelty,
unobviousness and utility. If allowed, your utility patent will protect the structure and
function of the invention as these are defined by the claims.
If the essence of your idea resides in the novel appearance of an
object, you can file for a DESIGN patent. Design patents require a patent application be
filed with the USPTO with very detailed, formalistic patent drawings. Your patent
application is then examined by an Examiner in the USPTO for novelty and obviousness over
prior art. If allowed, your design patent will protect only the ornamental appearance of
the object, not its function and not its internal workings.
B.
TRADEMARKS
If the essence of your idea resides in a symbol or a name, you can file
for trademark protection. A trademark is given for names and symbols which identify goods
or services, not for the names of the companies providing them. As an example,
"Cheerios" is a trademark, but General Mills, Inc. is a company name. Trademark
ownership arises with use. However, if you want to put everyone on notice of your
trademark ownership, so that there is greater likelihood of incontestability as to whether
you own it, then you will want to register with your state or with the U.S. Patent &
Trademark Office (USPTO). However, you can only register with the USPTO if you transact
business across state lines or internationally. Trademark applications are examined as to
its degree of fancifulness and to what extent the name or symbol is confusingly similar to
another name or symbol in the same channel of commerce.
C.
COPYRIGHTS
If the essence of your idea resides in artistry, such as a written
work, a visual display or artwork, a musical score, or a videotape or an audio recording,
then you should protect yourself by copyright. Copyright protection immediately comes into
existence the minute you complete your work in fixed form - you do not have to register
with the Register of Copyrights in Washington, D.C. in order to enjoy protection. However,
you must register if you are directed to do so by the Register of Copyrights or if you
want to institute suit against an infringer. Registering a copyright is ordinarily simple,
as there is no copyright search and examination is usually limited to basically formal
matters. Copyrights protect the expression of an idea, not the idea itself.
D.
TRADE SECRETS
If your idea resides in commercially valuable secret information, you
can protect your idea, whatever it is, by simply keeping it secret. A "trade
secret" is protected by state law. In order to keep your idea secret, whenever you
discuss it with anyone, make sure they sign a non-disclosure agreement first. The formula
for Coca Cola is a good example of a successful, long-lived trade secret.